<p>Microsoft Corporation participated in CES 2026, highlighting its expanding role in the automotive industry. The company showcased its commitment to partnering with original equipment manufacturers (OEMs) and suppliers to accelerate software-defined vehicle (SDV) development and deliver intelligent, AI-powered in-vehicle experiences. Microsoft also demonstrated collaborations with industry leaders such as TomTom, Cerence AI, NVIDIA, and FORVIA, emphasizing the integration of Microsoft Cloud and generative AI technologies to power next-generation automotive solutions. Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Microsoft Corporation published the original content used to generate this news brief on January 07, 2026, and is solely responsible for the information contained therein. © Copyright 2026 - Public Technologies (PUBT) Original Document: here</p>

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- Microsoft Corporation participated in CES 2026, showcasing its involvement in the automotive sector.  
- The company aims to enhance software-defined vehicle development through partnerships with OEMs and suppliers, collaborating with industry leaders like TomTom and NVIDIA.  
- This initiative highlights the integration of Microsoft Cloud and generative AI technologies to create advanced automotive solutions.

Reuters

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Microsoft Showcases Automotive Innovations at CES 2026