Roku’s $3 streaming service Howdy will be coming to other platforms, CEO says
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At CES 2026, Roku CEO Anthony Wood announced plans to expand the company's $2.99 streaming service, Howdy, beyond its current platform. Launched in August, Howdy offers ad-free content amid rising prices from competitors. Wood highlighted the gap in the market for low-cost, ad-free streaming services and indicated that Roku aims to distribute Howdy widely, potentially on mobile apps and the web, although specific platforms have not been confirmed. He expressed confidence in Howdy's potential to become a significant player in the streaming market.
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