Shanghai strengthens platform advertising regulation, adopting inclusive and prudent regulatory measures for new industries and new models exploration

The Shanghai Municipal Market Supervision Administration issued the "Guiding Opinions on Promoting the Standardized and Healthy Development of Internet Platform Advertising," which mentions that it will strengthen platform advertising supervision in accordance with laws and regulations and severely crack down on false and illegal advertising practices. It aims to optimize the policy environment, stimulate innovation vitality, and support platform enterprises in enhancing their advertising service capabilities and core competitiveness.

The "Opinions" state that it is essential to strictly adhere to the legal and regulatory bottom line for advertising, implementing strict supervision over advertisements in key areas related to the life, health, and property safety of the public, as well as advertisements that pose guiding issues; it will explore inclusive and prudent regulatory measures for advertisements in new industries, new business formats, and new models, leaving ample space for innovative development.

The "Opinions" also point out that they will focus on prominent issues such as unfair and unreasonable platform advertising rules and the frequent occurrence of false and illegal advertisements, utilizing a combination of administrative supervision, industry self-discipline, credit constraints, and social supervision to build a collaborative governance system for platform advertising