Sweetgreen, LongHorn Among Restaurants With Strong Social Media Momentum in Fourth Quarter, UBS Says
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UBS Securities reported strong social media momentum for several restaurants in Q4, including Sweetgreen, LongHorn Steakhouse, and Chili's Grill & Bar. Sweetgreen saw a remarkable 1,663% increase in Instagram interactions, attributed to influencer partnerships. LongHorn's interactions surged by 265%, while Olive Garden's rose by 63%. Casual dining brands like Chili's and Outback Steakhouse also experienced significant TikTok follower growth. UBS emphasized that brands with strong online communities are better positioned to enhance consumer engagement and visit frequency.
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