Rivian CEO on EV slowdown: The problem isn't demand, it's choice

MSN
2026.01.12 05:30
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Rivian's CEO highlights a slowdown in the electric vehicle (EV) industry, attributing it not to a lack of demand but to an oversaturation of choices. In 2024, U.S. EV sales rose by only 7% to 1.3 million units, a significant drop from the previous year's 46% growth. This decline has prompted car manufacturers to reassess their strategies in the evolving market.