Surging memory-chip prices force Chinese smartphone maker Meizu to abandon launch
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The surging prices of memory chips have led Chinese smartphone maker Meizu to cancel the launch of its new handset, the Meizu 22 Air. DreamSmart Group's CMO, Wan Zhiqiang, stated that rising memory costs have disrupted their commercial plans. Counterpoint Research reported a 40-50% increase in memory prices in Q4 2025, with further rises expected. This situation reflects broader issues in the global memory supply chain, affecting other manufacturers like Xiaomi and Honor, who are also raising prices to adapt to the market.
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