
Tesla counters Norway’s VAT hike with dedicated consumer bonus

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Tesla has introduced a "Tesla bonus" in Norway to counteract a VAT increase on electric vehicles, effectively reducing prices by up to 50,000 kronor on several models, including the Model Y and most Model 3 trims. This incentive aims to stabilize demand after a drop in sales following the VAT hike. The promotion runs from January 9 to March 31, 2026, and includes favorable interest rates for up to three years. Tesla's strong performance in 2025, capturing nearly 20% market share, underscores its significant impact in Norway's electric vehicle market.
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