Universal Music taps Hannah Poferl for top data role

Universal Music Group has appointed Hannah Poferl as chief data officer to lead its global audience development and engagement strategy, focusing on data and AI. Poferl, previously with the New York Times, will report to Boyd Muir. This appointment underscores the increasing significance of data in the music industry, particularly in leveraging streaming and social media metrics. UMG is enhancing its tech initiatives, including a partnership with Nvidia for AI-driven personalized recommendations and licensing its catalog to Klay, an AI music streaming startup.