Ford CEO says trade deal with Mexico and Canada is 'critical' for industry

Reuters
2026.01.14 02:44
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Ford CEO Jim Farley emphasized the importance of a North American free trade deal, stating it is critical for the automaker and the industry. This comes after President Trump labeled the deal as 'irrelevant.' The United States-Mexico-Canada Agreement is under review, with potential revisions needed. Bill Ford highlighted the challenges posed by fluctuating tariffs and regulatory changes, while also addressing the need for more affordable vehicle options as prices rise. Farley expressed concern over consumer demand and affordability as key issues for the future.