<div id="readability-page-1"><figure><img width="1600" height="792" src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2021/08/Tesla-Full-Self-Driving-Beta-Hero.jpg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNjAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2021/08/Tesla-Full-Self-Driving-Beta-Hero.jpg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNjAw"/></figure>Tesla is officially killing the option to purchase its Full Self-Driving (FSD) package upfront. CEO Elon Musk announced today that the automaker will stop selling FSD as a one-time option and will instead only offer it as a monthly subscription.It marks a massive shift in Tesla’s strategy for the software, which Musk has famously claimed for years would become an “appreciating asset.”For years, the main way to get access to Tesla’s self-driving promise was to pay a large upfront fee, ranging from $5,000 in the early days to a high of $15,000 in late 2022. The narrative was simple: buy it now, because the price is only going to go up as the software gets better and eventually enables your car to be a robotaxi worth hundreds of thousands of dollars.Now, that era is over.Tesla started slashing prices in 2023 and they never went back up:</div>

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Tesla has announced it will no longer sell its Full Self-Driving (FSD) package as a one-time purchase, transitioning to a subscription-only model. CEO Elon Musk described this change as a significant shift in strategy, moving away from the previous upfront fees that ranged from $5,000 to $15,000. This decision follows a trend of price reductions for Tesla's offerings in 2023, marking the end of an era where customers were encouraged to buy FSD as an appreciating asset.

- Tesla will no longer offer the Full Self-Driving (FSD) package for a one-time payment but will switch to a monthly subscription model.  
- This change is a significant shift in strategy, as the FSD was previously available for an upfront fee ranging from $5,000 to $15,000.  
- The move follows a trend of price reductions for Tesla's software in 2023, signaling an end to the previous pricing model that encouraged early purchases as an investment.

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Tesla (TSLA) to stop selling Full Self-Driving package, moves to subscription-only: why it’s a big move