<p>Financial giants have made a conspicuous bearish move on Booking Holdings. Our analysis of options history for Booking Holdings (NASDAQ:BKNG) revealed 53 unusual trades.</p>
<p>Delving into the details, we found 35% of traders were bullish, while 41% showed bearish tendencies. Out of all the trades we spotted, 23 were puts, with a value of $1,606,341, and 30 were calls, valued at $1,598,878.</p>
<h3>What's The Price Target?</h3>
<p>Based on the trading activity, it appears that the significant investors are aiming for a price territory stretching from $3100.0 to $6100.0 for Booking Holdings over the recent three months. </p>
<h3>Insights into Volume &amp; Open Interest</h3>
<p>In terms of liquidity and interest, the mean open interest for Booking Holdings options trades today is 43.63 with a total volume of 94.00.</p>
<p>In the following chart, we are able to follow the development of volume and open interest of call and put options for Booking Holdings's big money trades within a strike price range of $3100.0 to $6100.0 over the last 30 days.</p>
<h3>Booking Holdings Option Volume And Open Interest Over Last 30 Days</h3>
<p><img src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2026/1768413664_0.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="Options Call Chart" original-src="https://imageproxy.pbkrs.com/https://www.benzinga.com/files/images/story/2026/1768413664_0.png"/></p>

<h3>Noteworthy Options Activity:</h3>
<p></p><table>
<thead>
<tr>
<th><strong>Symbol</strong></th>
<th><strong>PUT/CALL</strong></th>
<th><strong>Trade Type</strong></th>
<th><strong>Sentiment</strong></th>
<th><strong>Exp. Date</strong></th>
<th><strong>Ask</strong></th>
<th><strong>Bid</strong></th>
<th><strong>Price</strong></th>
<th><strong>Strike Price</strong></th>
<th><strong>Total Trade Price</strong></th>
<th align="right"><strong>Open Interest</strong></th>
<th align="right"><strong>Volume</strong></th>
</tr>
</thead>
<tbody>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>SWEEP</td>
<td>BEARISH</td>
<td>01/16/26</td>
<td>$373.0</td>
<td>$348.0</td>
<td>$373.0</td>
<td>$5620.00</td>
<td>$298.4K</td>
<td align="right">0</td>
<td align="right">8</td>
</tr>
<tr>
<td>BKNG</td>
<td>CALL</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>03/20/26</td>
<td>$145.0</td>
<td>$135.6</td>
<td>$135.6</td>
<td>$5500.00</td>
<td>$203.4K</td>
<td align="right">531</td>
<td align="right">18</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>09/17/27</td>
<td>$381.0</td>
<td>$364.0</td>
<td>$381.0</td>
<td>$4400.00</td>
<td>$190.5K</td>
<td align="right">5</td>
<td align="right">5</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BULLISH</td>
<td>12/15/28</td>
<td>$472.0</td>
<td>$452.0</td>
<td>$452.0</td>
<td>$4200.00</td>
<td>$180.8K</td>
<td align="right">0</td>
<td align="right">4</td>
</tr>
<tr>
<td>BKNG</td>
<td>PUT</td>
<td>TRADE</td>
<td>BEARISH</td>
<td>01/21/28</td>
<td>$434.0</td>
<td>$420.3</td>
<td>$434.0</td>
<td>$4400.00</td>
<td>$173.6K</td>
<td align="right">8</td>
<td align="right">4</td>
</tr>
</tbody>
</table><p></p>
<h3>About Booking Holdings</h3>
<p>Booking is the world's largest online travel agency by sales, offering booking and payment services for hotel and alternative accommodation rooms, airlines, rental cars, restaurants, cruises, experiences, and other vacation packages. The company operates several branded travel booking sites, including Booking.com, Agoda, OpenTable, Rentalcars.com, Kayak, and Momondo. Transaction fees for online bookings account for the bulk of revenue and profits.</p>
<h3>Where Is Booking Holdings Standing Right Now?</h3>
<ul>
<li>Trading volume stands at 95,612, with BKNG's price down by -3.82%, positioned at $5111.74.</li>
<li>RSI indicators show the stock to be may be approaching oversold.</li>
<li>Earnings announcement expected in 36 days.</li>
</ul>
<h3>Expert Opinions on Booking Holdings</h3>
<p>In the last month, 5 experts released ratings on this stock with an average target price of $5968.2.</p>
<ul>
<li>An analyst from Cantor Fitzgerald has decided to maintain their Neutral rating on Booking Holdings, which currently sits at a price target of $5830. </li>
<li>Consistent in their evaluation, an analyst from Argus Research keeps a Buy rating on Booking Holdings with a target price of $6400. </li>
<li>An analyst from Bernstein has decided to maintain their Market Perform rating on Booking Holdings, which currently sits at a price target of $5407. </li>
<li>Reflecting concerns, an analyst from BTIG lowers its rating to Buy with a new price target of $6250.</li>
<li>An analyst from Wells Fargo has decided to maintain their Equal-Weight rating on Booking Holdings, which currently sits at a price target of $5954. </li>
</ul>
<p>Options are a riskier asset compared to just trading the stock, but they have higher profit potential. Serious options traders manage this risk by educating themselves daily, scaling in and out of trades, following more than one indicator, and following the markets closely.</p>

BKNG

<p>Financial giants are bearish on Booking Holdings (NASDAQ:BKNG), with 41% of traders showing bearish tendencies. Recent options trading revealed 53 unusual trades, with a price target between $3100.0 and $6100.0. The stock is currently down 3.82% at $5111.74, with an earnings announcement expected in 36 days. Analysts have mixed opinions, with target prices ranging from $5407 to $6400. Options trading is riskier but offers higher profit potential, requiring traders to manage risks effectively.</p>

What the Options Market Tells Us About Booking Holdings