Purple Innovation Sees Unusually High Options Volume (NASDAQ:PRPL)

Purple Innovation, Inc. (NASDAQ:PRPL - Get Free Report) was the target of some unusual options trading activity on Wednesday. Stock investors acquired 3,085 call options on the company. This is an increase of approximately 4,069% compared to the typical volume of 74 call options.Get Purple Innovation alerts:Purple Innovation Stock Up 2.0%3 more tax-loss selling buy opportunitiesNASDAQ PRPL traded up $0.02 on Wednesday, reaching $0.77. The company had a trading volume of 135,404 shares, compared to its average volume of 229,583. Purple Innovation has a 52 week low of $0.56 and a 52 week high of $1.29. The stock's 50 day moving average is $0.75 and its 200-day moving average is $0.86. The stock has a market cap of $83.69 million, a price-to-earnings ratio of -1.46 and a beta of 1.84. Purple Innovation (NASDAQ:PRPL - Get Free Report) last posted its quarterly earnings data on Tuesday, November 4th. The company reported ($0.08) EPS for the quarter, beating the consensus estimate of ($0.09) by $0.01. The business had revenue of $118.77 million for the quarter, compared to analysts' expectations of $123.21 million. Purple Innovation had a negative net margin of 12.40% and a negative return on equity of 472.12%. As a group, analysts forecast that Purple Innovation will post -0.47 EPS for the current year. Institutional Investors Weigh In On Purple Innovation3 Small-Cap Stocks For Your Fall Shopping ListInstitutional investors have recently bought and sold shares of the company. Jacobs Levy Equity Management Inc. bought a new position in shares of Purple Innovation during the 3rd quarter worth approximately $757,000. Wasatch Advisors LP boosted its holdings in Purple Innovation by 16.1% during the second quarter. Wasatch Advisors LP now owns 4,627,934 shares of the company's stock worth $3,375,000 after purchasing an additional 641,697 shares during the last quarter. Jane Street Group LLC bought a new position in Purple Innovation in the second quarter valued at $253,000. Marshall Wace LLP acquired a new stake in Purple Innovation in the 2nd quarter valued at $128,000. Finally, Squarepoint Ops LLC acquired a new position in shares of Purple Innovation during the 3rd quarter worth about $135,000. Institutional investors own 88.41% of the company's stock. Wall Street Analysts Forecast GrowthSeparately, Weiss Ratings reiterated a "sell (e+)" rating on shares of Purple Innovation in a research report on Wednesday, October 8th. One equities research analyst has rated the stock with a Hold rating and one has assigned a Sell rating to the company's stock. Based on data from MarketBeat, the stock currently has an average rating of "Reduce" and an average price target of $1.00.Purple Innovation Stock is a DTC Mattress WinnerView Our Latest Report on Purple InnovationAbout Purple Innovation (Get Free Report)Purple Innovation, Inc is a consumer products company specializing in the design, development and manufacture of comfort technology for the sleep and home furnishings markets. Best known for its proprietary Hyper-Elastic Polymer “Grid” technology, the company engineers mattresses, pillows and cushions that aim to combine pressure relief, support and temperature neutrality. Purple offers an array of sleep products alongside related lifestyle and wellness solutions. The company's product portfolio includes mattress models in various sizes and thicknesses, adjustable bed frames, pillows, sheets and mattress protectors, as well as seat cushions and pet beds.Featured ArticlesFive stocks we like better than Purple InnovationThis $15 Stock Could Go Down as the #1 Stock of 2026If You Keep Cash In A U.S. Bank Account… Read This NOWPunch these codes into your ordinary brokerage accountThis AI Opportunity Was Built to Evolve With DemandNEW LAW: Congress Approves Setup For Digital Dollar?This instant news alert was generated by narrative science technology and financial data from MarketBeat in order to provide readers with the fastest reporting and unbiased coverage. Please send any questions or comments about this story to contact@marketbeat.com.Should You Invest $1,000 in Purple Innovation Right Now?Before you consider Purple Innovation, you'll want to hear this.MarketBeat keeps track of Wall Street's top-rated and best performing research analysts and the stocks they recommend to their clients on a daily basis. MarketBeat has identified the five stocks that top analysts are quietly whispering to their clients to buy now before the broader market catches on... and Purple Innovation wasn't on the list.While Purple Innovation currently has a Reduce rating among analysts, top-rated analysts believe these five stocks are better buys.View The Five Stocks Here