Bread Financial Holdings Inc. Stock Underperforms Wednesday When Compared To Competitors

Dow Jones
2026.01.14 22:21
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Bread Financial Holdings Inc. (BFH) shares fell 1.13% to $69.00 on Wednesday, marking the fourth consecutive day of losses. The stock is now 15.88% below its 52-week high of $82.03. In contrast, competitors like Visa Inc. (V) and American Express Co. (AXP) saw slight gains. The overall market was down, with the S&P 500 Index falling 0.53%. Trading volume for BFH was 1.6 million, significantly higher than its 50-day average of 780,377.