Amazon Music Unveils Global 2026 Artists to Watch Campaign

Press Releases
2026.01.15 14:13
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Amazon Music has launched its "2026 Artists to Watch" campaign, highlighting 49 emerging artists across various genres. The initiative includes seven new Amazon Music Originals and features artists like Destin Conrad, Seyi Vibez, and EJAE. The campaign will promote these artists through 28 global playlists and exclusive content, aiming to support them at a crucial stage in their careers. Paul Firth, Global Head of Music, emphasized the importance of backing artists early in their journey. The dedicated playlist will be updated throughout the year as new music is released.