Saia consolidates freight and logistics under one name for stronger brand identity.
Consolidating our freight and logistics services under a single name enhances brand recognition and efficiency within the company. This strategic decision aims to streamline operations and foster a unified identity. The merger of these services combines a workforce of over 10,000 employees and a fleet of 2,500 vehicles. This move is projected to generate cost savings of approximately $5 million annually. The rebranding effort is part of a broader initiative to enhance customer experience and expand market reach.
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