E-commerce platforms selling insurance products should also hold a duty of care

E-commerce platforms selling insurance products should be held to the same standards as traditional agents, as they act as marketplaces for various insurance types. They must ensure customer protection and handle sensitive data responsibly, given the regulatory scrutiny in the insurance industry. The platforms should not merely direct customers to insurers for disputes, as they take commissions and have a duty of care. Additionally, concerns about data breaches and misuse of customer information highlight the need for stringent safeguards in this evolving market.