CHOW TAI FOOK opens a store in Bangkok, Yang Yang becomes the global ambassador
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CHOW TAI FOOK has opened a new store at Siam Paragon in Bangkok, Thailand, and appointed Chinese actor Yang Yang as its global ambassador. The new store features "CHOW TAI FOOK Red" as the main color and launches Thailand-themed products to pay tribute to the local culture. CHOW TAI FOOK Vice Chairman Zheng Zhiwen stated that the retail experience in the international market is key to the brand's transformation, with plans to enter the Australian market by 2026 and expand in Canada and the Middle East. By the end of 2022, CHOW TAI FOOK had a market value of approximately HKD 122 billion, with over 5,000 stores worldwide
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