In 2025, over 16 million high-quality new products will debut on Tmall, with a transaction volume exceeding 1 million and a growth of 35% in the number of new products

36Kr learned that on January 16, the 2026 Tmall Super New Product Festival was held in Shanghai. It was announced at the conference that over 16 million high-quality new products would debut on Tmall in 2025, setting a historical record for the scale of new products. More than 30,000 high-quality new products achieved sales exceeding one million, with a year-on-year growth of 35%, and an overall sales growth of 34% for new products. At the conference, Tmall announced support measures for the launch of new products in 2026, which will significantly increase resource investment, providing special support for super new products and potential new products, increasing in-site resources to a level of hundreds of millions of traffic, supplementing external brand investment platforms, and enhancing the success rate of new products "exploding upon launch," creating sustainable growth for brands