Porsche's car deliveries fell 10% last year, marking the largest decline since 2009

Volkswagen's luxury car brand Porsche saw a nearly 10% decline in vehicle deliveries last year to approximately 279,500 units, marking the largest year-on-year drop since 2009, with significant declines in sales in the Chinese and German markets.

Porsche is facing a series of challenges, including revising its overly ambitious electric vehicle launch plans, which affect the introduction schedule of new models and profit margins. U.S. tariffs (with the U.S. market surpassing China as Porsche's most important market) are also suppressing profits.

Porsche's Chief Financial Officer Jochen Breckner indicated last October that 2025 should be a low point, with the goal of achieving double-digit profit margins in the years following 2026.

Michael Leiters, former CEO of McLaren Automotive, took over as Porsche CEO on January 1 this year, ending the situation where Volkswagen CEO Oliver Blume concurrently served as Porsche CEO