"Don't Ignore This," Morgan Stanley Analyst Says UBER Stock Remains Undervalued

Morgan Stanley analyst Brian Nowak has reiterated a Buy rating for Uber (UBER), stating the stock is undervalued with a price target of $110. He argues that Uber's U.S. rideshare segment is priced too low compared to peers like Lyft, despite strong fundamentals. Nowak's analysis suggests the market undervalues Uber's mobility unit, projecting significant growth. BTIG analyst Jake Fuller also supports this view with a Buy rating and a $100 target, highlighting Uber's growth potential and undervalued position. Overall, analysts have a Strong Buy consensus on UBER stock, with an average price target of $113.93, indicating a 35.02% upside potential.