Chocho aims to address waste through local sharing networks

Chocho, a digital platform, aims to tackle waste through community-based sharing networks. It highlights the urgent challenge of resource surplus versus community deprivation, with alarming statistics on global waste generation, particularly in the fashion and food sectors. Chocho promotes sustainability by encouraging the reuse of items, supporting low-income workers, and fostering social connections. The platform operates on a non-commercial basis, using digital tools to facilitate a 'give-and-receive' network, while emphasizing data protection and user privacy. Chocho seeks to extend product lifecycles and promote responsible consumption in urban areas facing inequality and waste management issues.