<div id="readability-page-1"><p>Tesla emerged as one of the standout winners in the 2025 S&amp;P Global Mobility Automotive Loyalty Awards, capturing top honors for customer retention and market conquest.</p>    <p>The electric vehicle maker secured this year’s “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make” awards.</p>    <h2><strong>Tesla claims loyalty crown</strong></h2>    <p>According to S&amp;P Global Mobility, Tesla secured its 2025 “Overall Loyalty to Make” award following a late-year shift in consumer buying patterns. This marked the fourth consecutive year Tesla has received the honor. S&amp;P Global Mobility’s annual analysis reviewed 13.6 million new retail vehicle registrations in the U.S. from October 2024 through September 2025, as noted in a press release.</p>    <p>In addition to overall loyalty, Tesla also earned the “Highest Conquest Percentage” award for the sixth consecutive year, highlighting the company’s continued ability to attract customers away from competing brands. This achievement is particularly notable given Tesla’s relatively small vehicle lineup, which is largely dominated by just two models: the Model 3 and Model Y.</p>    <figure><div> <blockquote><div lang="en" dir="ltr"><p>GOOD NEWS  @Tesla SECURE TOP HONORS IN THE S&amp;P GLOBAL MOBILITY 2025 LOYALTY AWARDS, highlighting a strategy of targeted market appeal and consistent disruption </p><p> Tesla was the recipient of the 'Overall Loyalty to Make' award for the fourth consecutive year.</p><p> Tesla won… pic.twitter.com/1Q2WWpfEJk</p></div>— Ming (@tslaming) January 16, 2026</blockquote> </div></figure>                  
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                  <h2><strong>Ethnic market strength and conquest</strong></h2>    <p>Tesla also captured top honors for “Ethnic Market Loyalty to Make,” a category that highlighted especially strong retention among Asian and Hispanic households. According to the analysis, Tesla achieved loyalty rates of 63.6% among Asian households and 61.9% among Hispanic households. These figures exceeded national averages.</p>    <p>S&amp;P Global Mobility executives noted that loyalty margins across categories were exceptionally narrow in 2025, underscoring the significance of Tesla’s wins in an increasingly competitive market. Joe LaFeir, President of Mobility Business Solutions at S&amp;P Global Mobility, shared his perspective on this year’s results.</p>    <p>“For 30 years, this analysis has provided a fact-based measure of brand health, and this year’s results are particularly telling. The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry,” LaFeir said.</p>          <p>The post Tesla wins top loyalty and conquest honors in S&amp;P Global Mobility 2025 awards appeared first on TESLARATI.</p></div>

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<p>Tesla has won multiple awards in the 2025 S&P Global Mobility Automotive Loyalty Awards, including "Overall Loyalty to Make," "Highest Conquest Percentage," and "Ethnic Loyalty to Make." This marks the fourth consecutive year for the overall loyalty award and the sixth year for the conquest percentage award. Tesla's loyalty rates among Asian and Hispanic households were notably high at 63.6% and 61.9%, respectively. The results highlight Tesla's strong market appeal and customer retention strategies in a competitive automotive landscape.</p>

- Tesla was recognized in the 2025 S&P Global Mobility Automotive Loyalty Awards, winning awards for “Overall Loyalty to Make,” “Highest Conquest Percentage,” and “Ethnic Loyalty to Make.”  
- The analysis reviewed 13.6 million new retail vehicle registrations, noting Tesla's strong retention rates among Asian (63.6%) and Hispanic (61.9%) households, surpassing national averages.  
- S&P Global Mobility highlighted the importance of customer retention, emphasizing that competition in the market remains intense despite Tesla's continued success over the past four years.