Salesforce Taps Mr. Beast for Super Bowl

GuruFocus
2026.01.19 15:42
portai
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Salesforce is collaborating with internet star Mr. Beast for its Super Bowl commercial, granting him creative control. A teaser shows Mr. Beast at Salesforce's headquarters, hinting the ad will highlight the company's products while leveraging his viral appeal. The partnership aims to generate significant brand buzz during the expensive Super Bowl ad slot, with investors and viewers eager to see the impact of this unconventional approach.