Taylor Swift label UMG inks licensing deal with China's NetEase Cloud Music
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U.S.-based Universal Music Group (UMG) has signed a multi-year licensing deal with China's NetEase Cloud Music, allowing UMG artists, including Taylor Swift, to stream on the platform. The agreement includes terms related to artificial intelligence, emphasizing responsible AI practices. This follows a similar agreement made in 2020. Timothy Xu, CEO of Universal Music Greater China, expressed excitement about expanding their partnership to introduce UMG's artist roster to Chinese fans.
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