22:23 ET MAYBELLINE NEW YORK ANNOUNCES "TEENS IN TIMES" (TNT) AS BRAND AMBASSADORS AND GLOBAL PARTNERS
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Maybelline New York has appointed the Chinese boy band Teens in Times (TNT) as its new Brand Ambassadors and Global Partners. This collaboration aims to merge New York's urban energy with China's contemporary pop culture, targeting Gen Z. TNT's values of self-expression and confidence align with Maybelline's mission to inspire individuality through innovative products. The partnership will enhance Maybelline's digital-first strategies and expand its reach in China, showcasing the brand's iconic product lines and redefining the beauty landscape for the next generation.
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