Nielsen - Streaming Viewership Captured 47.5% Of Television In December 2025 According To Gauge

Reuters
2026.01.20 13:46
Jan 20 (Reuters) - Nielsen: * NIELSEN: STREAMING VIEWERSHIP CAPTURED 47.5% OF TELEVISION IN DECEMBER 2025 ACCORDING TO GAUGE * NIELSEN-NETFLIX (9.0%), PRIME VIDEO (4.3%), PARAMOUNT STREAMING (2.5%) & ROKU CHANNEL (3.0%) ACHIEVE PLATFORM-BEST SHARES OF TV,ACCORDING TO THE GAUGE