Centric Brands and Palm Tree Crew launch partnership to create global apparel empire, combining scale, design, and experience-led platform.

Unusual Whales
2026.01.20 22:09
A fashion and lifestyle company known as Centric Brands LLC revealed a collaboration with Palm Tree Crew, a worldwide entertainment, hospitality, and lifestyle group founded by renowned personalities Kygo (Kyrre Gørvell-Dahll) and Myles Shear. This joint venture combines Centric Brands’ significant portfolio of renowned brands with Palm Tree Crew’s innovative culture-focused approach. The partnership aims to leverage Centric Brands’ expertise in global scale, design, manufacturing, retail, and distribution alongside Palm Tree Crew’s experience-led platform. The collaboration presents an exciting opportunity to merge diverse capabilities and capitalize on each other's strengths.