Speaking at Davos 2026, Coinbase (NASDAQ:COIN) CEO Brian Armstrong reiterated his view that Bitcoin (CRYPTO: BTC) could reach $1 million by 2030, while warning that crypto regulation should promote competition rather than protect incumbent banks.



<h2>Armstrong Demands A &#34;Level Playing Field For Banks&#34;</h2>



Armstrong on Tuesday said Coinbase withdrew support for a draft U.S. market structure bill due to provisions that would restrict stablecoin rewards, describing them as protectionist. 



He argued that consumers should be free to earn higher yields through stablecoins and decentralized finance, and that banks should compete by offering better products instead of lobbying to limit alternatives.



He noted that stablecoins regulated under the GENIUS Act are backed 1:1 by short-term U.S. Treasuries, which he said makes them lower risk than traditional fractional-reserve banking, where deposits are lent out without explicit customer consent.



Armstrong added that Coinbase is engaging directly with bank executives to pursue &#34;win-win&#34; outcomes and highlighted that the company already provides crypto infrastructure to several major global banks. 



He characterized recent banking-sector lobbying as efforts to restrict competition rather than adapt.



Looking ahead, Armstrong pointed to initiatives such as the NYSE's move into tokenized equities as further evidence that blockchain technology is modernizing capital markets and improving efficiency.



<h2>Bitcoin Still Headed To $1 Million</h2>



Dismissing short-term volatility, Armstrong said his long-term Bitcoin outlook remains unchanged, reiterating his $1 million target by 2030. 



He also outlined Coinbase's plan to become an &#34;everything exchange,&#34; spanning crypto, tokenized equities, prediction markets, and AI-driven financial services, with AI agents expected to transact via crypto wallets.



Armstrong concluded that crypto is a key force in expanding access to global financial markets and modernizing the financial system.



Image: Shutterstock

Coinbase CEO Brian Armstrong, speaking at Davos 2026, reiterated his prediction that Bitcoin could reach $1 million by 2030. He emphasized the need for crypto regulation to foster competition rather than protect traditional banks. Armstrong criticized a draft U.S. market structure bill for being protectionist and argued for consumer freedom in earning yields through stablecoins. He highlighted Coinbase's role in providing infrastructure to banks and the modernization of capital markets through blockchain technology. Armstrong's long-term outlook on Bitcoin remains positive despite short-term volatility, and he envisions Coinbase as an "everything exchange" for various financial services.

- Coinbase CEO Brian Armstrong stated at Davos 2026 that Bitcoin could potentially reach $1 million by 2030 while advocating for competitive crypto regulations rather than protections for incumbent banks.  
- He criticized a U.S. market structure bill for limiting stablecoin rewards and emphasized that banks should enhance their offerings instead of lobbying against alternatives.  
- Armstrong highlighted Coinbase's commitment to providing infrastructure for banks and his belief in the transformative power of crypto to modernize financial markets.

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Coinbase CEO Brian Armstrong Maintains $1 Million Per Bitcoin By 2030 Prediction