<div id="readability-page-1"><figure><img width="1400" height="700" src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/01/Genesis-GV90-tech.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/01/Genesis-GV90-tech.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw"/></figure><p>Over the past ten years, Genesis’ sales have grown “faster than any luxury marque in history,” according to Hyundai’s CEO. With several new vehicles launching in new segments, Genesis plans to become more than just a luxury brand over the next decade.</p><span id="more-452233"></span><h2 id="h-genesis-plans-to-evolve-into-more-than-a-luxury-brand">Genesis plans to evolve into more than a luxury brand</h2><p>Since introducing its first vehicle in 2015, Genesis has sold nearly 1.5 million vehicles globally, a figure Hyundai Motor CEO José Muñoz claims is “faster than any luxury marque in history.”</p><p>While it is quite the accomplishment, Genesis has much more planned over the next decade as it aims to become more than another luxury brand.</p><p>After launching its first high-performance vehicle, the GV60 Magma, Muñoz took a shot at luxury rivals, saying (via <em>Autocar</em>), “This is remarkable: some people are talking about Tesla and some about Lexus, or other companies. And we said to ourselves: ‘Hey, how long did it take them to reach one million sales?”</p></div>

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<p>Genesis has rapidly grown its sales over the past decade, outpacing any luxury brand in history, according to Hyundai's CEO. With plans to launch several new vehicles in various segments, Genesis aims to evolve beyond a luxury brand in the next ten years. The company has sold nearly 1.5 million vehicles since its inception in 2015 and recently introduced its first high-performance model, the GV60 Magma, positioning itself against competitors like Tesla and Lexus.</p>

- Over the last decade, Genesis has reportedly achieved sales growth faster than any other luxury brand, with nearly 1.5 million vehicles sold globally since its 2015 launch.  
- CEO José Muñoz announced that Genesis intends to expand beyond being simply a luxury brand by introducing new vehicles across various segments.  
- The launch of the high-performance GV60 Magma reflects Genesis's ambitious plans to compete with established luxury rivals like Tesla and Lexus.

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Genesis emerges as a dark horse in the luxury EV space as even bigger plans unfold