China’s Cosmetics Sales Top CNY1.1 Trillion for First Time
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Sales of cosmetics in China surpassed CNY1.1 trillion (USD143.6 billion) for the first time in 2025, marking a 2.8% increase from the previous year. Domestic brands captured 57% of the market, with significant growth in both budget and premium segments. The number of beauty-related firms going public has surged, reflecting the industry's explosive growth. Chinese brands led online sales with CNY268.9 billion, outpacing French, US, Japanese, and South Korean competitors. The market is characterized by a strong demand for value products under CNY300 and premium items over CNY1,000.
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