
00:56 ET Moyom Biotechnology Announces Strategic Partnership with WPP Group to Elevate Aphranel's "Poetics of Time" Brand Positioning

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Moyom Biotechnology has announced a strategic partnership with WPP Group to enhance the global brand positioning of Aphranel's "Poetics of Time" framework. This collaboration aims to establish a consistent and internationally relevant brand narrative, emphasizing the scientific and clinical values behind Aphranel, the first CaHA-based regenerative injectable approved in China. WPP will leverage its global resources to expand Aphranel's reach and build long-term brand trust across markets, focusing on a philosophy that respects anatomy and long-term clinical value in aesthetic medicine.
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