23:36 ET Haier žiari na Australian Open 2026: oficiálny partner pozdvihuje hru na vyššiu úroveň vďaka inteligentným inováciám a účelnosti
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Haier continues its strategic partnership with the Australian Open in 2026, enhancing the tournament experience through smart innovations. The brand integrates its appliances into the event, showcasing their functionality while supporting the Australian Tennis Foundation. Haier aims to engage fans globally with initiatives like youth sports tournaments and celebrity matches, promoting a vision of smart living. The company plans to attract over 100,000 new fans worldwide, using the Australian Open as a launchpad for its year-long engagement strategy.
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