LIV Golf lands Rolex partnership in major boost ahead of fifth season
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LIV Golf has secured a partnership with Rolex, enhancing its recognition in the sport ahead of its fifth season. Rolex, known for its sponsorship of major golf events and players, will support LIV Golf, which has seen a significant increase in commercial partnerships. LIV Golf CEO Scott O’Neil emphasized the shared commitment to advancing golf globally. This partnership aligns with Rolex's extensive portfolio in sports, including tennis and motor racing, and aims to provide unique experiences for guests at LIV events.
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