Snap seeks investments as new smart glasses unit takes on Meta
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Snap is launching an independent subsidiary for its augmented reality smart glasses, aiming to attract external investment and compete with Meta in the wearables market. The new unit, Specs, will focus on integrating an intelligence system to assist users. Snap has invested over $3 billion in AR glasses development and is recruiting for nearly 100 positions. The success of this venture will rely on software value and ecosystem integration rather than just hardware innovation, as Meta currently leads the smart glasses market with a 70% share.
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