Winter Storm Fern Puts Spotlight on NFL Playoffs, Lifts Betting Volume Expectations
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Analysts are highlighting the impact of Winter Storm Fern on U.S. sports betting, coinciding with key NFL playoff games. The storm is affecting over 200 million people, leading to travel disruptions and increased indoor confinement. This situation may boost television viewership for the NFC and AFC championship games, potentially increasing sports betting activity on platforms like DraftKings and FanDuel. Analysts predict a rise in betting volume, with NFL games seeing a high single-digit increase this year, indicating strong demand for marquee events despite the growth of prediction markets.
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