More consumers are buying or selling gold. What to know about the latest rush and swings in value

Barchart Option
2026.01.30 19:37

The demand for gold surged at the beginning of 2026, with prices reaching a new record. Consumers globally are either selling their gold jewelry or buying into the market frenzy, leading to long lines at local merchants. This trend reflects a significant increase in consumer activity in the gold market.