Chen Jining investigates the cultural tourism and commercial sports exhibition to promote consumption: using major festive events such as the Spring Festival as a starting point to continuously amplify the "Shanghai Consumption" brand effect

Shanghai Municipal Party Secretary Chen Jining pointed out this morning (January 31) during a research visit on promoting consumption through the integration of cultural tourism, commerce, and exhibitions that it is essential to consistently create a significant narrative of the deep integration of cultural tourism, commerce, and exhibitions. Major festive events such as the Spring Festival should be used as important leverage to better grasp consumption trends, innovate consumption formats, enrich consumption scenarios, and lead the forefront of consumption, continuously amplifying the brand effect of "Shanghai Consumption" and promoting the construction of an international consumption center city to deepen and solidify its progress. (Shanghai Release)