<div id="readability-page-1"><p>(Updated)</p><h3>Claim 50% Off TipRanks Premium</h3><ul><li>Unlock  hedge fund-level data  and  powerful investing tools  for smarter, sharper decisions  </li><li> Stay ahead of the market with  the latest news and analysis  and maximize your portfolio's potential</li></ul> <p>Shares of several video game companies fell sharply on Friday after tech giant Google (GOOGL) introduced a new artificial intelligence model that could change how games are created. Indeed, shares of Take-Two Interactive (TTWO), the maker of <em>Grand Theft Auto</em>, fell by about 8%, while Roblox (RBLX) declined by 13%. At the same time, Unity Software (U) plunged by roughly 24%, as concerns grow about how the new technology could affect traditional game engines.</p> <p>Interestingly, Google's new AI system, called Project Genie, allows users to create interactive digital worlds by using simple text prompts or uploaded images. Unlike traditional games, which rely on pre-built environments, Project Genie generates the world in real time as players move and interact. Google said that the model can simulate physics and changing environments on the fly, which could significantly disrupt how video games have been developed for more than a decade.</p> <p>Normally, video games are built using engines like Epic Games' Unreal Engine or Unity's engine, which handle things like gravity, lighting, sound, and character movement. These projects often take five to seven years to complete and can cost hundreds of millions of dollars. However, Project Genie could shorten development timelines and lower costs, which is why developers are paying close attention. Still, the growing use of AI in gaming remains controversial. While nearly 90% of developers already use AI tools, many fear job losses after years of industry layoffs. </p> <h2><strong>Is GOOGL Stock a Good Buy?</strong></h2> <p>Turning to Wall Street, analysts have a Strong Buy consensus rating on GOOGL stock based on 23 Buys and six Holds assigned in the past three months. Furthermore, the average GOOGL price target of $352.46 per share implies 4.3% upside potential.</p></div>

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<p>Shares of video game companies plummeted after Google launched its new AI model, Project Genie, which allows real-time game world creation. Take-Two Interactive's shares fell 8%, Roblox's by 13%, and Unity Software's by 24%. The model could disrupt traditional game development, reducing timelines and costs, but raises concerns about job losses in the industry. Meanwhile, Google (GOOGL) has a Strong Buy consensus rating from analysts, with a price target suggesting a 4.3% upside.</p>

- Shares of video game companies fell sharply after Google introduced its new AI model, Project Genie, affecting companies like Take-Two Interactive, Roblox, and Unity Software significantly.  
- Project Genie allows users to create interactive digital worlds in real time, potentially disrupting traditional game development processes that rely on established engines.  
- Despite concerns over job losses in the gaming industry, nearly 90% of developers already use AI tools, and analysts have a Strong Buy consensus on GOOGL stock, with an average price target suggesting further growth potential.

Google Launches New AI Model that Sends Video Game Stocks Plunging