Keeta and Industrial and Commercial Bank of China (Asia) officially signed a strategic cooperation agreement, combining both parties' advantages in local life services and financial resources to jointly promote high-quality development of the local socio-economic environment. Keeta will leverage its mature digital service capabilities in conjunction with the financial resource advantages of Industrial and Commercial Bank of China (Asia) to jointly promote innovation in the local consumption ecosystem.
<h2>Keeta for Business Serves Over 100 Corporate Clients in Hong Kong</h2>
Keeta's corporate service platform, Keeta for Business, has provided one-stop services to Industrial and Commercial Bank of China (Asia), covering digital management of corporate dining allowances and benefits for thousands of employees, enriching employees' dining choices and improving dining quality, thereby enhancing administrative efficiency and employee satisfaction for enterprises. Launched in March 2025 in Hong Kong, Keeta for Business adheres to the service philosophy of making corporate consumption simpler, providing a multi-scenario, one-stop corporate consumption platform for a wide range of enterprises, covering corporate dining, employee benefits, corporate procurement services, and more. Currently, Keeta for Business has served over 100 enterprises operating in Hong Kong, including comprehensive multinational corporations, international financial institutions and banks, schools, and charitable organizations, becoming a trusted corporate service platform.
<h2>The Scope of Cooperation Will Cover Personal Financial Services and Digital Financial Services, Exploring Possibilities Including Co-branded Credit Card Issuance</h2>
According to the strategic cooperation agreement, this time Keeta and Industrial and Commercial Bank of China (Asia) will embark on multi-dimensional innovative cooperation attempts and provide comprehensive financial services for Keeta and its ecological partners. In the future, the scope of cooperation will cover cash management, acquiring, and payment clearing as well as comprehensive service cooperation related to personal financial services and digital finance, and jointly research innovative models to promote the development of inclusive finance, exploring innovative cooperation possibilities including co-branded credit card issuance. Both parties will earnestly fulfill their corporate social responsibilities and explore the pilot cooperation plan of &#34;Delivery Personnel Rest Stations,&#34; where Industrial and Commercial Bank of China (Asia) will set up exclusive rest areas at designated locations to provide a resting place for delivery personnel.
Keeta General Manager in Hong Kong, Shen Jian, stated that the strategic cooperation between Keeta and Industrial and Commercial Bank of China (Asia) is a strong alliance of both parties' resources and advantages. As an international instant delivery platform for dining and goods, Keeta has been committed to promoting ecological co-construction through technological innovation. This collaboration will further enhance the synergy between both parties in the fields of digital finance and life services in Hong Kong. Keeta for Business not only provides efficient and convenient digital dining and benefits solutions for employees of Industrial and Commercial Bank of China (Asia), but this cooperation is also significant as both parties actively fulfill their social responsibilities, jointly creating a better working environment for delivery personnel. We will work together with all sectors to promote industry progress, create value for Hong Kong citizens, delivery personnel, and merchants, and promote high-quality development of the local economy
Dr. Liu Yagan, Chairman and Executive Director of Industrial and Commercial Bank of China (Asia) stated that both parties will leverage their respective professional advantages in their industries to build a strategic bond of resource interconnection and ecological collaboration. Industrial and Commercial Bank of China (Asia) will fully utilize its high-quality financial services and comprehensive network resources, combined with Keeta's vast user base and excellent instant delivery service capabilities in Hong Kong, to jointly explore innovative models that integrate finance and lifestyle scenarios, providing more appropriate, convenient, and high-quality comprehensive services for Hong Kong citizens and businesses. Together, they will build an open and win-win financial lifestyle ecosystem, injecting sustainable momentum into the high-quality development of inclusive finance in Hong Kong

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Keeta signed a strategic cooperation agreement with Industrial and Commercial Bank of China (Asia) to combine both parties' advantages in local life services and financial resources to promote local economic development. Keeta will leverage its digital service capabilities to provide one-stop corporate services, covering corporate dining subsidies and welfare distribution, among others. Future cooperation will include personal financial services, digital finance, and the issuance of co-branded credit cards. Both parties will also explore corporate social responsibility projects, such as establishing delivery personnel rest stations

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Keeta signed a strategic cooperation agreement with Industrial and Commercial Bank of China (Asia) to promote an innovative enterprise service ecosystem and may issue a co-branded credit card