
Trip.com Group predicts longer trips and premium travel to rise in 2026 Lunar New Year, with cross-border stays of 7+ nights up by 40% and long-haul bookings by over 50%. Comfort-focused choices like first-class flights and luxury hotel stays see strong growth.
Tourists are increasingly opting for extended trips, embarking on cross-border stays lasting seven nights or more, marking a nearly 40% surge. Additionally, long-haul bookings have escalated by over 50%. The focus now lies on enhancing comfort, evident in the rising popularity of first-class and business-class flights, along with a surge in bookings for five-star hotel accommodations.

