Pure dating app hits $100M revenue, with 95% user growth as industry giants Tinder, Bumble, and Hinge see declines.
In Berlin, the popular dating app PURE targeting Gen Z revealed its annual gross revenue has hit $100 million, marking a surge of 95% in year-over-year registrations and a 46% increase in revenue by the end of 2025. This achievement stands out as Match Group and Bumble faced setbacks, with Tinder witnessing a 14% decline, Bumble an 11% decrease, and Hinge a 12% drop in Q1-Q3 of 2025 versus 2024, in contrast to PURE's impressive 41% growth. The changing landscape in the dating app sector is attributed to "swipe fatigue," signaling evolving user preferences in the industry.
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