ComfortDelGro unifies SG P2P services under 'Zig' brand

Taxis, private-hire, and limousines now operate under a single identity.ComfortDelGro Corporation Limited has announced a brand refresh for its point-to-point (P2P) business in Singapore, now operating under the unified identity ‘Zig (“劲”)’.The group’s ride-hailing platform services, taxi rental, private-hire rental, autonomous/driverless, corporate, and payment services will all be integrated under the Zig brand.Michael Huang, Head of Singapore Point-to-Point Mobility Business, said the move represents a simpler, customer-focused P2P ecosystem.The rebrand covers offerings such as standard taxis, six-seater cars, and executive limousines.