【New Stock IPO】Fishing equipment manufacturer leader Lexin Outdoor (2720) is going public, with long-term partners such as Decathlon and Pure Fishing, entry fee is HKD 6,186, will you subscribe?

The world's largest fishing equipment manufacturer, Lure Outdoor (2720.HK), will be open for subscription from January 31 to February 5, with a global offering of 28.205 million shares, of which 10% will be publicly offered in Hong Kong. The offer price per share ranges from HKD 11.25 to HKD 12.25, raising a maximum of HKD 345 million, with a minimum entry fee of HKD 6,186.78 for 500 shares. Lure Outdoor is expected to be listed on February 10, with China International Capital Corporation as the sole sponsor. Lure Outdoor's IPO has received support from two cornerstone investors, namely Horizon Ventures, led by He Haonan, and Huangshan Dejun, which is part of the Deqing County Industrial Development Investment Fund, subscribing for HKD 80 million and HKD 50 million, respectively. Long-term partners with globally renowned brands such as Decathlon, Rapala VMC, and Pure Fishing Lure Outdoor is a fishing equipment manufacturer that has grown into a leading enterprise in the global fishing equipment sector. According to Frost & Sullivan data, Lure Outdoor ranks first in the global fishing equipment industry based on 2024 revenue, with a market share of 23.1%. The company's product portfolio includes: (1) beds and other accessories, such as fishing chairs, fishing beds, rod holders, fishing carts, and tackle boxes; (2) bags, such as shoulder bags, fishing tackle bags, and rod bags; (3) tents, such as fishing gear tents, social tents, and sunshades. The company has established partnerships with well-known outdoor brands such as Decathlon, Rapala VMC, and Pure Fishing, with its products sold in over 40 countries, including mature markets with rich fishing traditions like the UK and the US, as well as rapidly growing markets like China and Southeast Asia. Performance In terms of performance, Lure Outdoor's revenues for 2022 to 2024 are projected to be RMB 820 million, RMB 463 million, and RMB 573 million, respectively; and the pre-tax profits are expected to be RMB 150 million, RMB 64.67 million, and RMB 79 million. In the first eight months of 2025, revenue is expected to be RMB 460 million, a year-on-year increase of 17.7%; pre-tax profit is RMB 74.619 million, a year-on-year increase of 21.9%. The company explains that the rapid sales growth in 2022 was due to the low social interaction of fishing activities during public health events, which aligned with consumer preferences during that time. As public health events gradually recede and alternative entertainment options increase, sales in 2023 and 2024 are expected to slow compared to pre-public health event levels. Use of Net Proceeds: The company intends to use approximately 45.0% of the net proceeds for brand development and promotion; approximately 25.0% for product design and development and establishing a global fishing tackle innovation center; approximately 20.0% for upgrading production facilities and enhancing digital capabilities; and approximately 10.0% for working capital and general corporate purposes. Background Lexin Outdoor International has always focused on fishing gear and has established a wide product portfolio, mainly including beds, chairs, and other accessories such as fishing chairs, fishing beds, rod holders, fishing carts, and tackle boxes; bags, such as shoulder bags, fishing tackle bags, and rod bags; and tents, such as fishing gear tents, social tents, and sunshades. As of August 31, 2025, the group's product portfolio includes over 10,000 SKUs of fishing gear. According to data, based on 2024 revenue, the group is the largest fishing gear manufacturer in the world, with a market share of 23.1%, and holds a market share of 1.3% in the global fishing tackle manufacturing market. The group's customer network includes globally renowned outdoor retail brands (such as Decathlon), globally recognized fishing brands (such as Rapala VMC and Pure Fishing), well-known UK fishing brands (such as Fox, Nash, Trakker, and Preston), as well as well-known outdoor companies in the United States (such as Ardisam). As of January 25, 2026, the group's products are sold to over 40 countries, and it operates three factories in Deqing County, Zhejiang Province, China, with a total production capacity of 6.2 million pieces. The group's revenue mainly comes from the OEM/ODM model, with its customers primarily including outdoor equipment brands and retailers. More information:【New Stock IPO】【Subscription Status】【Updated Continuously】The world's largest fishing gear manufacturer Lexin Outdoor (2720) has secured HKD 170 million in margin financing, with oversubscription of 4 times