Central Committee of the Communist Party of China and the State Council: Implement high-quality development projects for rural e-commerce and regulate live streaming sales of agricultural products

In 2026, the Central Document No. 1 titled "Opinions of the Central Committee of the Communist Party of China and the State Council on Anchoring Agricultural and Rural Modernization and Solidly Promoting Comprehensive Rural Revitalization" was released. The opinions propose to cultivate and expand the rich industries in county areas. It emphasizes the coordinated development of technological agriculture, green agriculture, quality agriculture, and brand agriculture, as well as the development of multiple functions of agriculture and the deep integration of the primary, secondary, and tertiary industries in rural areas. Support the development of green and efficient planting and breeding, promote the deep processing of agricultural products, cultivate high-quality agricultural brands, and facilitate the development of the entire industrial chain. Implement high-quality development projects for rural e-commerce, promote the empowerment of e-commerce platforms, and strengthen the construction of facilities such as pre-cooling, cold storage, and sorting and processing in production areas. Standardize live-streaming sales of agricultural products. Deepen the integration of agriculture, culture, and tourism, promote the upgrading of rural tourism, and develop "small but beautiful" cultural and tourism formats. Actively develop the forestry and grass industry, and cultivate and expand the under-forest economy, forest health care, and other formats. (Xinhua News Agency)