Xiaomi employees reveal the dissolution of the exclusive sales team for the SU7 Ultra model

According to domestic media reports, sales personnel from Xiaomi (01810.HK) revealed on social media that the exclusive sales team for the Xiaomi SU7 Ultra model, "UltraMaster," was officially disbanded at the end of January. This team previously only sold the SU7 Ultra model, priced at RMB 529,900. After the adjustment, all junior sales staff and supervisors in stores can sell this model.

The report indicated that the Xiaomi SU7 Ultra was launched in March last year, with initial monthly sales reaching 3,101 units. However, sales continued to decline, with only 45 units sold in December last year. The total annual sales exceeded 10,000 units, but over 70% were concentrated in the first half of the year, with sales in the second half falling below 3,000 units