Lennar, Taylor Morrison Plan 1 Million 'Trump Homes' Project To Address Housing Affordability: Report
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Lennar Corp. and Taylor Morrison Home Corp are planning to develop one million "Trump Homes" as part of President Trump's affordable housing initiative. The project aims to create entry-level homes through a pathway-to-ownership program, where tenants can convert rent into a down payment after three years. The initiative, pitched to the Trump Administration, seeks to deliver $250 billion in housing, with initial losses covered by private investors. Lennar's stock rose 3.43% and Taylor Morrison's by 3.13% following the news. Trump's housing efforts have received mixed reactions from industry leaders and economists.
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