Genesis expands into Italy as its fourth European market
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Hyundai's premium brand Genesis is expanding into Italy, marking its fourth European market after Germany, the UK, and Switzerland. The brand will introduce three BEV models: Genesis GV60, Electrified GV70, and Electrified G80, available through a curated retail model. The first dealerships will open in Rome and Padua this spring, with plans for further expansion into France, Spain, and the Netherlands. Managing Director Peter Kronschnabl emphasized the brand's commitment to long-term growth in Europe, highlighting Italy's strong design tradition and customer expectations.
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