DraftKings Stock (DKNG) Jumps 5% as Americans Wager $1.76 Billion on the Super Bowl

Tip Ranks
2026.02.07 18:00
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DraftKings (DKNG) stock rose 5% on February 6 as Americans wagered a record $1.76 billion on the upcoming Super Bowl, a 27% increase from last year. With 67 million expected bettors, DraftKings, holding a 25% market share in U.S. online sports betting, is set to benefit significantly. The company plans to air a generic 30-second ad during the game, marking its fourth consecutive year of advertising. Analysts rate DKNG stock as a Strong Buy, with an average price target of $42.89, indicating a potential 60.10% upside.