<div id="readability-page-1"><div id="blog-content"><img height="216" src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/2026-02-03_10-08-04.png/query-aXRvaz1SY1hlaDVwNw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="400" original-src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/2026-02-03_10-08-04.png/query-aXRvaz1SY1hlaDVwNw"/> Guacamole, wings, pizza, chips, and beer dominate the typical Super Bowl menu, as the weekend becomes one of the world's highest food-consumption sporting events.We have good news for consumers. First, as we reported earlier, PepsiCo announced it will slash prices by 15% on snack brands such as Lay's and Doritos. The second piece of good news is on the avocado front. Prices in Mexico have plunged, down more than 19% from a year earlier as of the end of December.Bloomberg reports a bumper Mexican harvest after heavy rainfall has driven record US imports ahead of the Super Bowl, pushing supplies higher while driving prices lower, a perfect mix for millennials in the K-shaped economy.The US sources nearly 90% of its avocados from Mexico, mostly Hass, with current retail prices ranging from 70 cents to $1.50 each, well below Covid-era highs. <img height="327" src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/Snag_8b158a8.png/query-aXRvaz1YZVNVTGdZTg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="600" original-src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/Snag_8b158a8.png/query-aXRvaz1YZVNVTGdZTg"/> &#34;That has never happened before,&#34; said Alvaro Luque, president and chief executive officer of Avocados from Mexico. <img height="208" src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/2026-02-03_10-08-15.png/query-aXRvaz1WbW5oYUo3dA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="400" original-src="https://imageproxy.pbkrs.com/https://assets.zerohedge.com/s3fs-public/inline-images/2026-02-03_10-08-15.png/query-aXRvaz1WbW5oYUo3dA"/> &#34;Last year we had great rain, so the fruit not only was abundant, but the sizing of the fruit was very good,&#34; Luque added. Demand has spiked from millennials and Gen Z, he said, as there is no real substitute for avocados: &#34;If you want guacamole, there's only one option.&#34;<hr/>More By This Author:Goldman: Local Resistance Against Data Centers &#34;Are Not Slowing Development&#34; Senate Bill Would Ensure Data Centers Do Not Pass Energy Costs Onto Consumers Amazon Plunges After Forecasting 50% Surge In Capex To $200BN</div></div>

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Avocado prices have dropped over 19% in Mexico, benefiting consumers ahead of the Super Bowl. This decline is attributed to a bumper harvest following heavy rainfall, leading to increased US imports. Retail prices for avocados now range from 70 cents to $1.50, significantly lower than during the pandemic. PepsiCo is also reducing snack prices by 15%, making it a favorable time for consumers to enjoy traditional Super Bowl foods like guacamole, which remains in high demand among millennials and Gen Z.

Guac Relief: Avocado Prices Tumble Ahead Of Super Bowl