Justin Bieber Once Paid $1.3M for a Bored Ape NFT, Now It's Worth Just $12K

benzinga_article
2026.02.07 20:21
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Justin Bieber suffered a major financial loss as his Bored Ape Yacht Club NFT, purchased for $1.3 million in January 2022, is now valued at just $12,000, a 99% drop. The NFT market has cooled significantly, affecting various collections. Factors like market sentiment and rarity drive value fluctuations. Yuga Labs, the creator of Bored Apes, is innovating by planning a real-life clubhouse in Miami and developing a metaverse game, aiming to enhance community engagement despite the ongoing downturn in NFT values.